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Posted
31 minutes ago, MikeRoberts said:

WAYYYY more. Duke is a brand and basketball is the window into the institution. They are world famous for basketball and academics. Cooper Flagg is THE biggest ambassador to the brand they have currently and that will carry on for a long time. Players like him help with viewership, butts in seats, apparel, merchandise, contract with Nike, donations, rev sharing, tournament payouts, licensing, applications/enrollment etc etc. 

Except next year he doesn't do chit for them.  He's gone.  So who is going to be next year's "attraction?"  And Cooper Flagg is somewhat of an anomaly --- not everyone has a top 5 draft pick playing for them.  

Posted
26 minutes ago, Scotty R said:

Let's put it this way if Cooper Flagg put on the Indiana Mad Ants uniform would his brand be as valuable than him playing for Duke. No it is because he is wearing the Duke uniform 

Dude, you're missing the point. No one is saying that players don't benefit from the brand of the school, they obviously do. The point, however, is that without the players they've had in the past and even the current players, the brand of the school isn't as strong. 

Duke has a strong brand because they've won a lot of games in their history. Why? Because they had a lot of good players so the past players have built it up. What if Duke went 0-31 this year, would has personal brand be as strong? Very unlikely, so even the current players matter.

There's a feedback loop. Good players win games -> Brand increases -> Get more good players -> Good players win games 

Why do the Indiana Mad Ants have a inferior brand? Because the good players are in the NBA.

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