Jump to content

Thanks for visiting BtownBanners.com!  We noticed you have AdBlock enabled.  While ads can be annoying, we utilize them to provide these forums free of charge to you!  Please consider removing your AdBlock for BtownBanners or consider signing up to donate and help BtownBanners stay alive!  Thank you!

Class of '66 Old Fart

Transfer Portal w IU Interest

Recommended Posts

  On 4/15/2025 at 6:35 PM, MikeRoberts said:

WAYYYY more. Duke is a brand and basketball is the window into the institution. They are world famous for basketball and academics. Cooper Flagg is THE biggest ambassador to the brand they have currently and that will carry on for a long time. Players like him help with viewership, butts in seats, apparel, merchandise, contract with Nike, donations, rev sharing, tournament payouts, licensing, applications/enrollment etc etc. 

Except next year he doesn't do chit for them.  He's gone.  So who is going to be next year's "attraction?"  And Cooper Flagg is somewhat of an anomaly --- not everyone has a top 5 draft pick playing for them.  

Share this post


Link to post
Share on other sites
  On 4/15/2025 at 6:36 PM, Scotty R said:

Let's put it this way if Cooper Flagg put on the Indiana Mad Ants uniform would his brand be as valuable than him playing for Duke. No it is because he is wearing the Duke uniform 

Dude, you're missing the point. No one is saying that players don't benefit from the brand of the school, they obviously do. The point, however, is that without the players they've had in the past and even the current players, the brand of the school isn't as strong. 

Duke has a strong brand because they've won a lot of games in their history. Why? Because they had a lot of good players so the past players have built it up. What if Duke went 0-31 this year, would has personal brand be as strong? Very unlikely, so even the current players matter.

There's a feedback loop. Good players win games -> Brand increases -> Get more good players -> Good players win games 

Why do the Indiana Mad Ants have a inferior brand? Because the good players are in the NBA.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×