Adidas Contract Extended - 2024

[Brass Cannon]

4 minutes ago, Pagoda said:

True, though that was to keep Cig who could have left in short order.  Adidas has us locked up for a long time and we're not too critical to them.  That said, I think something can be done b/t IU and Adidas.

True they can lock us up for a bargain of about 40 million for the rest of cigs tenure. 
 

But if I’m Dolson I’m going somewhere else as long as the effort is competitive.  

[Lebowski]

1 hour ago, Stuhoo said:

We signed a contract. Why in the world would Adidas want to revisit it?

In my experience when both parties revisit contracts in this nature it's usually beneficial for both. There are many reasons why Adidas would want to revisit it. But my first thought, and probably the most obvious, is a competitor of Adidas made a call to Scott Dolson.

[Pagoda]

NW announced an extension with UA in ‘25 and here is another already.  An example of revisiting terms — likely an amend and extend sort of thing.