As you said, the key is winning. That fixes a lot of issues. Cignetti has proved that on the football side. Now he's getting serious interest from quality kids.
Our basketball side is mired in the dregs of NOT winning. Crean won some but he was manic. Archie was a doorknob, both personality- and coaching-wise. Woodson was a total s#!t show - he had top-10 talent and was lucky to be middle of the pack in conference. The kids today don't remember Indiana basketball as a winning or even quality program. Hopefully DeVries fixes that. The signs that I've seen so far show that it's a distinct possibility. His "money ball" approach seems workable at this point, but we have to see how it plays out. Winning will fix it, and the first step is not being a joke of a program.
If you build it, the money (and kids) will come. Cignetti has shown us the way.