Indiana football is only 7th in the nation according to the below linked ranking.
Wisconsin (not shocked here) sold over $3.1 million.
Several other Big 10 schools appeared on the list, including Minnesota in fifth ($1,038,758.67), Michigan in sixth ($985,266.05), Indiana in seventh ($983,394), Illinois in tenth ($743,690.59) and Michigan State in 11th ($234,016.73).
https://www.dailymail.co.uk/sport/college-football/article-15258479/wisconsin-football-big-10-alchohol-sales.html