IU Brand Management & Marketing

[Class of '66 Old Fart 92,253]

https://iuhoosiers.com/news/2025/6/26/general-indiana-university-selects-clc-to-elevate-brand-licensing-program

[Demo 24,377]

5 minutes ago, Class of '66 Old Fart said:

https://iuhoosiers.com/news/2025/6/26/general-indiana-university-selects-clc-to-elevate-brand-licensing-program

Was just getting ready to post this. To anyone who is well-versed or cares about this sort of thing, am I, as someone who isn’t and doesn’t, impacted in any meaningful way here?

[LIHoosier 27,847]

36 minutes ago, Demo said:

Was just getting ready to post this. To anyone who is well-versed or cares about this sort of thing, am I, as someone who isn’t and doesn’t, impacted in any meaningful way here?

Wow, that was some word salad. For us regular folk, it should in theory make it easier to buy IU things in the future and probably see our brandy new Bison in national ad campaigns; just think of how often we have to see that stupid nuthead or a giant green soldier in commercials. For IU, it saves money in internal overhead trying to market our school and set up contracts with vendors, retailers, marketing campaigns, etc.