Jesus. A shoe brand does not "help" anywhere other than recruiting. What don't you get about that? This is not NBA2K16. You don't just throw **** at the wall and see what sticks. This is a truthful business where money talks. UCLA and Michigan are in a little bit of a different position to ask shoe companies for more money due to football. Their cases are quite a bit different. I don't expect you to understand that either. The only business deals you have ever been a part of are what video game should I buy today? Get back with me when you can actually put some numbers of what Nike was offering versus what Adidas is offering. Anyone with half of a sense of business would say, "Take the most money". Because it is guaranteed money. It isn't potential money. On the next contract if Nike offers more money, Glass should take it. Its that simple. It is not about brand loyalty to me. You keep talking potential. You have 0 clue on that. They only have as much potential as the brand is going to market them. Is Nike or UA going to take IU national? If IU took a cut on the deal and they were guaranteed a certain amount of marketing, then sure. But that isn't how these deals are set up. When is the last time you have seen a commercial for a college basketball jersey? Mind Blown.......