Thanks for the welcome! Really cringing at this "Purdue Jockstrap" label...but i'll have to post more... ;)
Non-defensive comment - JMU isn't small...22,000 students (OK, compared to B1G schools...) but we aren't Holy Cross (see what I did there?)
I'd say this - it's a blend:
1) he's gonna get the most out of any kid that buys into the process - you'll hear that a lot from him. Trust the process, win each play, do your job.
2) he's a very good promoter (tad too cocky for my taste...but ya'll need a boost) - any positive stat for the team, school, etc will be repeated and used in a smart way with recruits (for QBs, he'll say "look what I did with the last fourJMU QBs - compare their performance before and after my presence). All those QBs had incredible improvements - Cole Johnson, DiNucci, Centaio, McCloud
3) you'll start beating out some other P4 schools for recruits, but that's a slower ship to turn than squeezing the most juice out of what you have (and he's good at that)